Technologies in Digital Advertising: Why Custom AdTech Software Is a Good Bet

Technology advancements are not always the primary drivers of industry change. Digital advertising today depends on consumer behavior that largely impacts further adtech industry transformations. Now that people have grown tired of slum advertising, all market players, including Google and Apple, have gone to war against it. Tracing purchase behaviors is absolutely necessary to successfully […]

March 1, 2019

Predictive Analytics in Business

Predictive analytics are drastically changing the way companies do business. They are employing predictive analytics to make more insightful strategic decisions, quantify growth decisions and measure human capital. Predictive analytics can enhance a company’s decision-making capabilities in their attempt to achieve business goals in the most efficient way possible especially when predictive analytics are incorporated […]

August 30, 2017

Infographics: “State of Artificial Intelligence (AI) for Enterprise in 2017”

Introduction Technology applied in the proper way can arouse pure astonishment. Artificial Intelligence is an example of how business can be revolutionized by extensive technical development. Innovecs conducted a great deal of research to gather all the information about AI advancements available at different sources in 2017. The visualization of the results can be accessed […]

May 8, 2017

Introduction to Data Analysis Competitions Based on Kaggle Platform

The purpose of the article is to introduce a wide audience to the data analysis competitions on Kaggle platform. Author will tell you about his approach using Outbrain click prediction competition as an example, in which he finished in 4th place out of 979 teams, the first among solo participants. Knowledge of machine learning is […]

March 30, 2017

Performance platform TLA

Product: The product is focused on finding customers for clients. TLA – Business Systems has a development team focused on TLA’s internal systems for handling and processing consumer enquiries, converting to sales leads and distributing to clients. TLA – Car Keys is the leading automotive website. This website helps consumers find the right car for […]

December 29, 2016

Digital Publishing Platform

Product: The product is a mobile publishing platform which allows to create and publish your own magazine app. It makes the process simple, quick and easy with pre-made templates, without the need for extra design efforts or programming skills. You can add any kind of graphics or hyperlinks, audio and video, and create a successful […]

December 29, 2016

AdTech trends 2017

AdTech has been on the rise in recent years, and it’s been developing in multiple directions, so the task of deciphering trends and directions is far from easy.  AdTech, in its essence, is on the verge of inter-connections by various industries and we can pin-point the trends of 2017 only by examining a cross-cut of […]

December 28, 2016

AI: a New ‘Frankenstein’ of Contemporaneity
or an Evolving Ad Tech Trend?

More than a century ago Mary Shelley published a famous novel about a young science student Victor Frankenstein, who created a grotesque and at the same time a sensitive creature with the help of scientific experiment. The story is interesting in terms of raising up the questions that are essential even today: Are we responsible […]

September 6, 2016

Search Data Platform

Product: A specialized technology platform that enables advertisers to reach customers at the exact moment of intent. Search retargeting is the best way to convert prospects and turn them into customers. Thanks to our unique solution, advertisers are able to show banners to highly targeted users based on their recent searches across the web.

June 14, 2016

Digital Asset Management System

Product: Platform which is the de facto standard for DAM (digital asset management) systems. With this server-based software, you get a dynamic digital asset management environment seamlessly integrated with a powerful graphic production and networking infrastructure. A system that breaks down barriers between staff, vendors and clients, and accelerates creative and production workflow.

June 14, 2016