Innovecs weekly digest is your key source of the latest IT news which are being discussed in the professional community. Keep in touch with the trends and get to know the up-to-date, exciting information to keep up with the fast pace of change in the digital world.

The Data That Turned the World Upside Down

In this article, we talked to a world famous psychologist Michal Kosinski. He shot to fame for his new advanced method of analyzing people’s behaviors and customs based on their Facebook feed. This seems scary, especially if similar techniques have been used to propel Donald Trump to presidential victory. Join us for our data-gathering with Michal. ​

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Get to know more about how the data analysis can ensure correct and coded record keeping from our case study.

Read the full article at https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win

What new technologies carry the biggest risks?

Many high-tech users believe that every step forward in technology is beneficial to humanity, but this is not true in all instances. Technological advances at a fast pace unseen before are full of treacherous issues that can be full of risk or even harmful in the wrong hands.

large om6FthiuaWJAIxfk p3vwdnh98vFnserMrFwak9GgFE - Innovecs Digest February 3rd: First chatbot in social casino industry, BigData and Trump, MarTech wishlistThere are 12 major tech development areas with both risk and benefits, according to the Global Risks Report 2017 by the World Economic Forum. The full list you can find below, and it includes issues like artificial intelligence, the blockchain, IoT, robots, space tech amongst others.

There has been our recent case on Bitcoin Transfer Solutions, which might be of particular interest. It focuses on the ways we can keep the latest financial solutions safe.

Read the full article at https://www.weforum.org/agenda/2017/01/what-emerging-technologies-have-the-biggest-negative-consequences/

What 2017 holds for enterprise software

In this article, top-level entrepreneurs share their thoughts on enterprise software trends and innovations in BI, CRM, ERP as well as marketing automation in 2017.

Enterprise software has been developing rapidly over the past several years, it started moving to the cloud and providing hybrid solutions, and utilizing social media in its works, to going completely mobile, to keep up with the current technological trends. Adding new advanced features and extra functionality became essential to appeal to the wider, modern, and global enterprises.

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We’ve recently published an article on the “Reasons and benefits of software development outsourcing” that might add an extra layer of info to this article.

Read the full article at  http://www.cio.com/article/3154797/software/what-2017-holds-for-enterprise-software.html

The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most

Top marketing pros from Mizzen+Main, Peloton, and other large enterprises shared their marketing technology hopes and aspirations for the new year.

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Read the full article at  http://marketingland.com/2017-martech-wish-list-5-cmos-name-marketing-technology-want-202468

Tangelo Games launched first Facebook Messenger chatbot within the Social Casino industry

Opening up new ways to communicate with customers lets your business receive essential and timely feedback.

tangelo - Innovecs Digest February 3rd: First chatbot in social casino industry, BigData and Trump, MarTech wishlistTangelo Games launched an advanced chatbot on Facebook Messenger that opens up new opportunities for client-communication with the gaming platform players. Being a leading operator of social casino gaming, this new line of communication lets both mobile and desktop users channel their feedback and instantly contact the support team. By offering this feature, the company leads the way towards the advanced social communication future.

Feel free to advise our analytics paper on how we helped creators of mobile hit games to perfectly monetize their projects constantly involving more players in the process.

Read the full article at  https://casinonews.today/2017/01/tangelo-games-launched-first-facebook-messenger-chatbot-within-social-casino-industry/

If you have already read all the articles in our Digest, follow the link to get more insights through our previous publication on AdTech trends 2017.