Product:A specialized technology platform that enables advertisers to reach out at an online e-Commerce platform which combines the functionality of classic online store and auction. Users are able to buy products at full price as in a traditional online store or via online auction.

There are two types of auctions: English and Dutch model. Users can bid at an English-style auction or “catch a falling star” for Dutch auctions, as well as manage their shopping carts, add items to wish lists, buy items at full price, process online payments, manage deliveries, etc. The platform is optimized for performance, availability and scalability and integrated with Microsoft Dynamic AX ERP.