Product: an online e-Commerce platform which combines functionality of classic online store and an auction. Users are able to buy products at full price as in traditional online store or via online auction. There are two types of auctions —English and Dutch models. Users are able to bid price for English auctions or “catch a falling star” for Dutch auctions, manage their shopping cart, add items to wait list, buy items at full price, process online payments, manage deliveries, etc. The platform is optimized for performance, availability and scalability and integrated with Microsoft Dynamic AX ERP.