Advertising & Marketing

Digital marketing and advertising technologies are continuing to grow at a fast pace. They are powerful and expensive tools to help your business get recognized with your target audience. Cost effectiveness constraints encourage many companies to outsource specific marketing solutions to external software engineers.

Our team of full-service software developers has the skills and industry experience needed to design and support quality advertising technology in your industry. Innovecs is open to providing custom software solutions for your business. It may be a platform for bidding, retargeting, content manipulation or behavioral insights.

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We have expertise in:
Email marketing systems
Social Media Marketing solutions
Online advertising platforms
Real-time automation and analytics systems
Content management and CRM solutions
System/content migration services
Landing page and lead generation solutions
Who we serve
Digital lead generation companies
Advertising agencies
Advertisement platforms vendors
News aggregators
Adtech technology startups
Online newspapers and magazines
Media publishers
Featured Cases
Learn more about the solutions we’ve developed for our clients:
Search Data Platform

Client is the leading holder of Search Data in Europe and our technology uses its proprietary algorithm and intelligent analysis to combine these searches with other data points such as context, browsing activity, social and recency.

Product: A specialized technology platform that enables advertisers to reach customers at their exact moment of intent. Search retargeting is the best way to prospect and convert prospects and turn them into customers. Thanks to our unique solution, advertisers are able to show banners to highly targeted users based on their recent searches on the web.

Innovecs Contribution: Product preparation for different stages: from MVP to Product v.1; from Product v.1 to Business, Big Data processing and analysis, Real Time processing engine.

Technology: Java, FrontEnd, Scala, QA Automation.

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Digital Asset Management System

Product: a platform which is the de facto standard for DAM (digital asset management) systems. With this server-based software, you get a dynamic digital asset management environment seamlessly integrated with a powerful graphic production and networking infrastructure. A system that breaks down barriers between staff, vendors and clients, and accelerates creative and production workflow.

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Cloud-based Big Data Search

Product1: finds the correct documents using its unique query model. The model allows user to enter detailed search information that is used to identify correct documents better and with a high accuracy.

Product2: represents a unique set of capabilities to review, rate and find the right documents quickly. It is scalable to any size of Big Data as it is the first cloud-based eDiscovery solution with real-time reporting and faster production of documents.

Product3: finds correct documents by learning from user experiences. The learning is in real-time and allows users to quickly identify correct documents in Big Data.

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Programmatic Advertising Platform

Product: a solution that connects powerful DMP technology with multiple DSPs ensuring global ad-inventory reach across display, mobile, video and out-of-home – all presented in the most automated platform in the business. By consolidating leading ad-technology offers advertisers less risk when choosing vendor, and an easy-to-use platform to manage all programmatic marketing campaigns.

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Media Buying Platform (DSP+DPM)

Product: a self-service platform for running precisely targeted user acquisition campaigns for advertisers. Target metrics are to be ~50% better advertising ROI comparing to competitive advertising channels. Machine learning algorithms to predict consumption behavior and automatically target client’s campaigns to most relevant audience.

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App Monetization Platform

Product: an app monetization and distribution platform, focusing on user engagement. Developers use mobileCore to raise monetization, engagement and distribution. Our beautiful native ads generate high revenues with minimum interference with the user’s in-app experience, and we offer ready-made tools to further increase user-engagement. Advertisers use mobileCore to reach millions of potential users. Our data driven ad formats allow mobile advertisers to reach the desired ROI and volumes

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Analytics Platform for Marketing

Product: a platform that helps advertisers find their target audience effectively and maximize return on their marketing campaign investment, as well as provides with detailed analytics on who their customers really are. The specific technology makes it possible to utilize large pools of transactional data for enhancing the accuracy and performance of ad delivery across multiple devices. It provides an algorithmic approach to identify users in a privacy conscious manner and overlay their profiles with large repositories of household level data sourced from vast pools of geo-referenced statistics.

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Lead Generation Platform

Product: a lead generation platform, where the user creates product campaign which contains “lead buyers” from one side and their offers (benefits) from another. As soon as a user (interested in some offer) will fill in his personal information (generate a lead) he will get an offer; we are collecting leads and selling them.

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