Responsibilities:
  • Act as a specialist of the search engine marketing channel: on-site and off-site optimization;
  • Be an expert in PPC and stay abreast of new technologies in the search and, overall, digital space;
  • Working knowledge of Google Analytics, conversion tracking, leadgeneration, and the interplay of ppc/seo and local search;
  • Become a product expert in IT industry, understand the hot issues and new developments;
  • Manage the day-to-day Google/Social Media marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns;
  • Competitors analysis and monitoring;
  • Help to manage brand’s sites, roll-out new content and keep brand’s sites up-to-date.

Additional Responsibilities:

  • Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns;
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.;
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing team;
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research;
  • Collaborate with internal teams to create landing pages and optimize user experience.
Overview

Innovecs is looking for a motivated Content/PPC Marketing Manager who will be responsible for planning, implementing and analyzing paid search engine/social media marketing activities and on-site/off-site optimization.

Requirement
  • Experience with Google Analytics;
  • Experience with Search Console;
  • Experience with AdWords;
  • Experience with Facebook, LinkedIn, Twitter Ads;
  • Experience with Semrush;
  • Experience with SpyFu.
We offer
  • Flexible working hours;
  • English classes with native speakers and reimbursed professional trainings and conferences;
  • High-level compensation and regular performance based salary and career development reviews;
  • Medical insurance (health), employee assistance program;
  • Gym 24/7;
  • Paid vacation, holidays and sick leaves;
  • Referral program;
  • Team building and a lot of fun to take a break, relax, and give you the freedom to think beyond the next line of code.