Product: The platform helps advertisers find their target audience effectively and maximize return on their marketing campaign investment, as well as provides with detailed analytics on who their customers really are. The specific technology makes it possible to utilize large pools of transactional data for enhancing the accuracy and performance of ad delivery across multiple devices. It provides an algorithmic approach to identify users in a privacy conscious manner and overlay their profiles with large repositories of household level data sourced from vast pools of georeferenced statistics.